Marketing Firm for Accounting Firms

Hey @max I’m joined MBS as marketing manager this year but worked for one of MBS’ marketing partners for many years. We’re a work-in-progress on many of these and by no means perfect, but maybe some of these recommendations will help you:

• messaging → asking about the benefits of our services for clients and selling THAT
• social media → social brings leads, but only after people see that you are consistent, authentic, and helpful. New clients often mention our social as being a motivator for contacting us.
• SEO → PPC ads are great but SEO offers long-term ROI and (more importantly) brand awareness. Invest in a solid SEO strategy and you’ll see massive benefits for all aspects of your firm’s brand.

I don’t want to come off as spammy, but since you’re asking about marketing and I mentioned SEO as a driver for our firm’s marketing, I’ve listed some articles I’ve written for Firm of the Future below. 

• https://www.firmofthefuture.com/content/seo-myths-that-damage-an-accounting-seo-campaign/
• https://www.firmofthefuture.com/content/copywriting-tips-to-engage-leads-and-build-authority/
• https://www.firmofthefuture.com/content/seo-mistakes-accounting-and-tax-firms-make-and-how-to-fix-them/

Hope this helps you @max  and best of luck to you!

@max We have known Madeline Reeves for years, and she has a marketing/branding company that has worked with some CAS firms in the past.  Here is the link to her company’s website:

https://www.fearlessfoundry.com/services